Following a 15-year banking career, Pete started working in sport development in 1992 through the Champion Coaching programme, then as a Cricket Development Officer with Wirral MBC before becoming Cricket Development Officer for the Lancashire Cricket Board in 1996.
In 1999 Pete joined the ECB, becoming the National Development Manager and then Head of Development with a commitment to ‘Building Partnerships’ with all the games stakeholders, from spectators to elite cricketers. Then in 2010, Pete joined the Football Association as the Head of National Game Development, with the aim of creating opportunity, influencing others, continuous improvement and establishing a legacy.
Since 2019, Pete has been the CEO of the British American Football Association, the governing body for the sport in this country. Pete is a supporter and keen follower of Manchester United, Sale Sharks, Warrington Wolves and Lancashire County Cricket Club.